INTENTION TO SAVE HAJJ AT INDONESIAN SHARIA BANK: A STUDY BASED ON THEORY OF PLANNED BEHAVIOR

This study aims to examine the intention use hajj savings. The proposed model of 'Theory Planned Behavior (TPB)' which is widely applied in consumer behavior studies. theory consists behavioral, normative and controlling belief structures that shape intentions. includes three independent variables, namely attitudes, subjective norms, perceptions control. Intention as dependent variable religiosity a moderating variable. type research used explanatory with survey approach. Data collection techniques through distributing questionnaires Structural Equation Modeling Partial Least Square (SEM-PLS) analysis. test results show varied results, from effect tested there are 2 relationships have significant effect, attitude norms on While perception control has no moderator